Market research can help you business flourish
By Jo Ann Giese-Kent, Fond du Lac County Economic Development Corporation
The root is the foundation that nourishes a plant and helps it flourish. Market research is the “root” for business growth that feeds you with key business intelligence to take your company to the next level of growth.
Business decisions based on good market and competitive intelligence can reduce risk and can get a better return on your investment. You may realize that in order to compete and thrive in the new global economy, you will need to innovate, become more efficient and find new markets. The Fond du Lac County Economic Development Corporation (FCEDC) is equipped with a variety of tools including customized, affordable market research to help your business flourish.
Completing market research is more important than ever in today’s marketplace which is becoming increasingly more competitive. You might be asking yourself:
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Who are my competitors and what are they doing? How can I distinguish my company from the competition?
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Where are my customers located geographically? What is their demographic profile so I can best market to them?
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How can I innovate in order to address niche markets?
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What is the size, growth potential, competitive environment, and trends of a potential new market or industry we would like to pursue?
The staff at FCEDC is here to help you get “rooted” in information. The Impact! economic gardening program enhances business intelligence by combining customized market research capabilities with individualized consulting aimed at helping you pursue growth with confidence.
We mine information from high-powered databases, geographic information systems, trade associations, and government websites to glean useful information to help increase your competitiveness. As a client of the Impact! economic gardening program, your company would receive a report that summarizes, synthesizes, and analyzes this information, and provides strategic next steps for action.
Businesses receiving this information would typically pay $120 per hour or more for this customized market research. As a client of FCEDC’s Impact! program, you would receive a significant reduced rate at only $40 per hour.
If you’re ready to take your business to the next level, FCEDC can help build a foundation of information to get your business blooming. Call us today at (920) 929-2928 or email us at info@fcedc.com to set up an appointment to discuss your needs.
About the author
Jo Ann Giese-Kent is the research specialist at Fond du Lac County Economic Development Corporation. Jo Ann conducts and communicates regional community and economic research, manages research program to support client services, and writes grants to support programs and services.
